Euro 2016 Boosts EE Data Usage

Back in June 2016, video streaming increased dramatically, due to one particular event- the Euro 2016 football tournament. The peak point of activity came on the day where England and Wales played within a few hours of each other.

Whilst England met with Slovakia, and Wales came to victory against Russia, EE has said that there was a big increase in the data transferred over its 4G network. A spike occurred just before the games began, particularly on the ITV Hub and Sky Go apps. Over half time, the usage dropped once again as customers headed to social media to share their thoughts, with Facebook as the most popular app, unsurprisingly.

Less people tuned into the second half of the matches, which could have been a result of the fact that the England game remained 0-0 at half time. The game ultimately finished at 0-0, so the people who didn’t tune in at half time didn’t miss out.

Other than during the football, the network’s mobile traffic remained relatively similar. There was a high rate of usage at breakfast and lunch, as well as a spike in activity before bedtime. The effect of Euro 2016 on EE’s home broadband was not as heavy, which seems to suggest that most people used their TV to watch the match at home. This is in a direct contrast to the match between England and Wales, which took place whilst the majority of people were at work. During this particular match, all networks seemed to report a spike in usage. According to one corporate network, Exponential-e, network traffic doubled as office staff were allowed to follow the action.

It was confirmed two days ago that EE customers will be able to get BT Sport. However, customers will only be able to get six months free- after that, it will cost them £5 a month to keep up. The offer is the first time that a BT service has been offered through EE since the two companies merged together officially earlier this year. BT is hoping to dominate the quad play market, with the introduction of EE- offering mobile, landline, broadband and television services.

The EE chief executive Marc Allera said that he doesn’t anticipate that the deal will ostracise BT customers who pay for sport and other channels already. The exclusive deal for EE customers will not allow them to stream BT Sport to their TV, with that privilege reserved especially for BT customers. Mr Allera said that he loves to watch sport on the big screen, so the service was designed to be complimentary for when customers are on the go, rather than replacing their television. He added that collaborations between mobile networks and owners of contents was ‘certainly a trend’ as previously, networks didn’t have the capability to make the most of taking opportunities from content.

EE believes that making the streaming of football from BT so readily available will help customers understand just how capable 4G is.

For more about EE’s network or BT Sport, call the EE customer service number on this website.

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